Europe's biggest electronics show, IFA Berlin, opened on Friday in the German capital.
The annual event kicked off with Chinese tech giant Huawei, showcasing some of its newest designs and technologies.
CGTN's Natalie Carney reports.
For those who follow the latest in gizmos and gadgets, the announcement was expected— the latest from Chinese telecom giant Huawei was announced by CEO Richard Yu on Friday in Berlin.
Richard Yu, Huawei CEO said, "Today I bring you the new generation. It the world's first 5G SOC - the revolution in 5G SOC. Kirin 990. It's so small, tiny size - it's the world's most powerful 5G modem inside this."
Huawei's homegrown Kirin 990 chipset with 5G capabilities is the update to last year's Kirin 980 and is set to power their cutting-edge, foldable Mate X and Mate 30 Pro.
For more power efficiency, the chip that uses so-called extreme ultraviolet lithography to boost microprocessor speeds by up to 100 times.
The Kirin 990 is also expected to improve graphics and produce clearer, crisper photos.
Attendees also got a glimpse of the P30 Pro with new design colors and Android 10, an improved addition to the P30 series launched in March this year.
"You know this P30 smartphone, we set the industry benchmark for smartphone, photography and performance," Yu said.
Huawei is considered the world's number two smartphone producer has been setting industry standards for some time, but is facing political opposition.
Their latest Mate 30 series may drop the Android operating system and Google apps after the U.S. government banned U.S. companies from selling components to Huawei.
Competitor Samsung also announced the release of their 5G compatible Exynos 980 chipset at this year's IFA which will should make its debut in Samsung's upcoming new Galaxy S11, but the Kirin 990 is expected to hit the market first.
Despite security concerns in some countries over Huawei's 5G networking equipment and an all-out ban in others, the telecoms giant, is still moving ahead with new technologies. Their flagship smartphone Mate 30 with the Kirin 990 chipset is expected to be launched at this month in Munich.
Feature image: Richard Yu (Yu Chengdong), head of Huawei's consumer business, presents a P30 Pro smartphone at the international electronics and innovation fair IFA in Berlin on September 6, 2019. Exhibitors from more than 100 countries will be presenting their latest products during the fair running from September 6 to 11, 2019. (Tobias SCHWARZ / AFP)