The New York Toy Fair is the largest in the western hemisphere. It attracts over 25,000 attendees from more than 30 countries.

Toy manufacturers – large and small – are all vying for a top selling toy.

For startups like Victury Sports the fair can provide a big break. Its Ollyball won the 2019 Toy of the Year award in the Rookie category.

"We went home with a stack of order forms and immediately was calling the factory to say 'get the sewing machines going. We've got a lot more to make'," said Joe Burke, Victury Sports Founder.

Most companies at the fair are U.S. based but some are from abroad.

Chinese startup Robosen Robotics showed its app controlled transformer. It's a toy car that can transform into a robot. It can also do push-ups. It currently sells for $499 on Amazon.

The New Zealand Mint showcased some unexpected gold and silver collectibles.

"We are unique. I think we're probably the only mint that attends the New York Toy Fair," said Brent Hindman – Head of Sales, New Zealand Mint.

It has partnered with Disney, Lucasfilm, and others to transform iconic film characters into coins, comic books and figurines made of precious metals.

Wicked, a UK company, featured toys to get the kids outdoors. Its toys can be mastered even by novices.

Little Poland Gallery had toys made entirely of natural products – mainly wood. Most are produced in Poland.

The NY Toy Fair was not all fun and games this year. The China Pavilion was canceled and many attendees from China didn't make it because of travel bans related to the novel coronavirus.