This year marks Alibaba’s 11th Singles Day in China, an annual shopping event that has become the biggest in the world. 

Held on November 11th, or 11/11, Alibaba transformed an occasion to celebrate singlehood into an online shopping day like no other.

For retailers it could be a vital lifeline after the coronavirus hammered sales globally.

But ​for U.S. brands looking to score, there are indications Chinese consumers may be cooler to them this year.

CGTN’s Karina Huber reports.

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