How Super Bowl ad spending has changed amid the COVID-19 pandemic
Karina Huber

Super Bowl 2021 is going to look unlike any other Super Bowl in U.S. history. Fans won't be gathering in large numbers at the stadiums and a lot of regular advertisers have chosen not to advertise this year. That has provided an opportunity for other brands to get in on the game. Marketers think it'll pay off. 

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