As e-commerce expands, businesses around the world are creating new ways to engage more consumers.

"Live shopping” is a relatively new commerce technology in which shops and sellers hire internet influencers to pitch and sell their products in real time online. 

It has changed the trillion-dollar e-commerce market in China and other countries including Brazil.

CGTN spoke to a wine influencer, Paulo Drokan, who’s been successfully experimenting with this format. Here’s his story.

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