New Endeavors: Culture confidence - Fashion designer
Updated 23:13, 03-Jul-2021
Special Series/CGTN

Our special segment 'New Endeavors' marks the Chinese Communist Party's centenary, with a look at the eponymous Chinese sportswear brand, Li Ning.

While it and other domestic sportswear brands rival Nike and Adidas in sales in China, they're not well known outside the country.

But in China, young people are embracing Li Ning's combination of modern streetwear, with a Chinese aesthetic.

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