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Collecting Panini stickers in Brazil during World Cup season
Paulo Cabral
02:56

Back in 1970, four brothers in Italy began distributing collectible stickers featuring all the players of the World Cup that year. 

Their family name was Panini and over the years, the popularity of those stickers grew by epic proportions. 

Today, Panini stickers are coveted the world over, bridging cultures and generations. 

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