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Why is the Super Bowl so hyped?

Hendrik Sybrandy


The countdown is on for the Super Bowl, the year's most popular sporting event in the U.S. by far. The San Francisco 49ers and the Kansas City Chiefs will clash on Sunday to determine this season's American football champion. The Super Bowl is big business and record viewership is expected, thanks in part to one celebrity who is expected to be at the game: entertainer Taylor Swift. 

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