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NBA showcases global popularity during All-Star Weekend festivities

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02:41

The NBA’s all-star weekend just wrapped up in San Francisco.

This year, the event took on a new format in which more players and more teams competed in shorter games for the All-Star title. 

But one key to the league’s success is the growth of international players and expanding markets.

CGTN’s Mark Niu reports.

For more, check out our exclusive content on CGTN Now and subscribe to our weekly newsletter, The China Report.

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