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02:54

It's been well-documented that people, young and old, spend an increasing amount of time on social media.

But now there's a new player in town that is starting to dwarf traditional social media in how much attention it's attracting from users.

CGTN's Mark Niu reports.

For more, check out our exclusive content on CGTN Now and subscribe to our weekly newsletter, The China Report.

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Gaming now rivaling social media for users' attention