Name: Women's share of sports viewership is rising
Uploaded: 2026-06-11T07:05:26+08:00
Duration: 1 min 52 s
Description: Analysts say women are becoming one of the fastest-growing audiences in global football.

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01:53

The 2026 FIFA World Cup is expected to deliver a major economic boost across North America, and the audience spending the most might surprise you. Analysts say women are becoming one of the fastest-growing audiences in global football.

As the World Cup approaches, brands have the potential to score a major economic win. CGTN’s Regina Ham has more.

For more, check out our exclusive content on CGTN Now and subscribe to our weekly newsletter, The China Report.

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