China
2026.06.11 07:05 GMT+8

World Cup leans into AI

Updated 2026.06.11 07:05 GMT+8
Mark Niu

The World Cup is bringing the world’s greatest football players to the pitches in North America for an epic competition that FIFA expects to attract as many as six billion viewers worldwide. In the age of AI, FIFA is also going more hi-tech than ever to improve the overall experience. Mark Niu has more.

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