Norway's Erling Haaland has already led his country to two World Cup victories in their first appearance at the tournament since 1998.

But it's not just his performances on the pitch that are making headlines.

The Manchester City striker has become one of the most popular World Cup star in China, winning over millions of fans and dominating social media.

From viral nicknames and memes to speaking Mandarin, here's how Haaland captured the hearts and minds of Chinese fans.

#worldcup2026 #mtjag #haaland #soccer #china

For more, check out our exclusive content on CGTN Now and subscribe to our weekly newsletter, The China Report.