San Diego Comic-Con continues to draw hundreds of thousands of fans while generating significant business for artists, retailers and entertainment companies. Attendees spend heavily on collectibles, artwork and exclusive merchandise, providing an important revenue boost for small businesses. Vendors say manufacturing has become more flexible despite trade uncertainties, allowing independent creators to produce smaller toy runs. Chinese entertainment company Kayou is expanding its U.S. presence with trading cards and collectibles featuring both American and Chinese intellectual property. Organizers and exhibitors say the convention increasingly reflects a blend of global pop culture, highlighting growing cross-cultural collaboration in the entertainment industry. CGTN's Mark Niu reports from San Francisco.

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