Apple unveiled its new foldable smartphone, the iPhone Duo, at the company’s “Surprise and Shine” event on Wednesday, Sept. 9, igniting a real-time social media troll-fest from competitors that have already made foldable smart phones.

“Let us know when you’re done reheating our leftovers,” Samsung posted on X during Apple’s presentation, along with many other witty quips that quickly went viral and inspired other brands like Motorola and DuoLingo to join the fray.

Samsung’s trolling X campaign that uses sarcastic and even caustic online displays has been interpreted as advertising genius, promoting wider visibility for all brands involved. 

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