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Paulo Cabral
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Double 11, the Singles’ Day sale Alibaba created in China, takes place this Wednesday.
In Brazil, it now opens the biggest shopping fortnight of the year, and a growing share of the selling happens live, on camera.
CGTN’s Paulo Cabral reports from São Paulo.
For more, check out our exclusive content on CGTN Now and subscribe to our weekly newsletter, The China Report.
Double 11, the Singles’ Day sale Alibaba created in China, takes place this Wednesday.
In Brazil, it now opens the biggest shopping fortnight of the year, and a growing share of the selling happens live, on camera.
CGTN’s Paulo Cabral reports from São Paulo.
For more, check out our exclusive content on CGTN Now and subscribe to our weekly newsletter, The China Report.