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03:30

As Singles’ Day, the world’s biggest shopping day of the year kicks into full swing, retailers are busy promoting products as millions of customers scour for deals.

But in the U.S. and the West, are shoppers joining the frenzy?

CGTN’s Mark Niu reports.

For more, check out our exclusive content on CGTN Now and subscribe to our weekly newsletter, The China Report.

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U.S. gears up for Singles’ Day, the world’s largest shopping event